Press & Independant Product reviews

“ The desire for perfect teeth is not limited to the dental office. Consumers have flocked to over-the-counter teeth-whitening products. Together, sales for Crest Whitestrips and Crest Night Effects, two whitening products from Procter & Gamble, tripled from 2001 to 2005, to $300 million. .”
-NYTimes April 30, 2006

" The real issue isn't how much peroxide a product contains. It is how long you use a product and how well the delivery system -- a tray, tape or painted film -- holds the whitening agent against your teeth so it can do its job. "

-Wall Street Journal, January 2005

Independant review from the respected site www.animated-teeth.com

-www.animated-teeth.com, January 2005

Strips were tops for convenience and comfort.